Southwestern University Football Program

Question: Discuss about theSouthwestern University Football Program. Answer: Analysis of the Data using Quality Tools. The football program of Southwestern University has been achieving fame considerably for the past five years since Phil Stephenville has become the new coach. The continuous victory of SWU still did not make Joel Wisner, the president happy enough as he was facing a lot of complaints from the students, alumni as well as faculty members regarding the arrangements surrounding the stadium such as long queues in the concession stands, low quality of the seats, less parking attendants, small parking area and a few more. The problem was also there regarding the price of the tickets. The president then requested the vice president to identify the actual difficulties using quality tools (Tutka 2016) and solve it. The faculty members, students and alumni instead of being happy with the performance of the football team of the university were irritated by the problems faced by the audience. Major problem was with parking area, parking attendants, seats and facing long queues in the concession s tands for prices of tickets and food. These issues came up when a survey was done upon the reviews of the fans randomly for the past years under the instructions of the VP (Junghagen, Besjakov and Lund 2016). The trivial issues includes low quality food, poor services, dirty toilets, demand for a new stadium, less number of policepersons in the traffic area which was creating a mess and there was also demands for skyboxes in the stadium for better views (Wakefield 2015). All of the issues arose due the negligence of the management towards the betterment of the stadium and its services. Analysis of Problem and the Corresponding Effects (Created by Author) Utility of the Survey The vice president of the university did a random survey of the total quality management (TQM) (Umbel, 2017) based upon the reviews of the fans of the past years. This survey helped in the identification of the major issues. The survey could have been more useful if the issues were sorted out earlier. The quality tools used in surveying also figured out the key issues (Tutka 2016). The survey helped in choosing the solutions to resolve the issues such as use of slip-resistant materials in the edges, keeping extra provision for exit, improvement of the quality of the seats, allotting space for skyboxes, opening extra counters for concession in food and ticket prices, allotting more number of parking attendants to avoid chaos and making the parking area large enough for smooth processing. Final Step Keeping in mind all the major and trivial issues certain changes should be implemented by the management team. The stadium being larger multiple small screens or giant screen should be introduced for the audiences to watch live HD streams of the match (Umbel, 2017). The parking area should be broadened and seats must be improved very soon to meet the demands of the fans. Mobile service point should be allotted to provide better service in food and drinks. References: Junghagen, S., Besjakov, S.D. and Lund, A.A., 2016. Designing Experiences to Increase Stadium Capacity Utilisation in Football. Tutka, P.M., 2016.An Ideal-Type through Innovation Diffusion: Recording the Construction History of Football Stadiums in the National Collegiate Athletic Association Division I Football Bowl Subdivision (FBS)(Doctoral dissertation, Louisiana State University). Umbel. (2017). 10 Ways Stadiums Venues Are Using Technology to Delight Fans Keep Them Coming Back. [online] Available at: https://www.umbel.com/blog/publishers/10-ways-stadiums-are-using-technology-to-delight-fans/ [Accessed 11 Feb. 2017]. Wakefield, K., 2015. What Attracts Fans to Avenue?.Routledge Handbook of Theory in Sport Management.